China's People's Liberation Army is hoping a new turbo-charged recruitment video will help attract more young people to its millions-strong ranks.
The video, which bears a resemblance to the popular legion of violent, war-inspired video games played all around the world, features scenes of life in the army, navy and air force.
The high-intensity images change frequently and portray members of the military as super soldiers, fearless aviators and heroes using high-tech equipment and weapons.
A heavy rock song and rap accompanies these images with lyrics that encourage the recruits to "kill, kill kill".The has reported some of the lyrics include: "Are you afraid? No! Are you afraid? No! Just need the order to kill, kill, kill!"
A still from the Chinese People's Liberation Army's new recruitment video. Source: YouTube
"Always think about the mission; the enemy forever in your eyes," the lyrics say.
"Wars can break out at any time. Are you ready?"
The male-centric video appears to feature only one woman. She is in distress with a gun to her head, presumably in need of a new recruit to rescue her.The propaganda-filled video also features more traditional Chinese Communist imagery, including lingering shots of the fluttering Chinese flag and the unquestioning loyalty of its people.
A still from the Chinese People's Liberation Army's new recruitment video. Source: YouTube
China's space program is featured prominently alongside the country's heavy artillery, jet fighters and naval, signals and radar capabilities.
The BBC reported the video has received a mixed response on Chinese social media, with some users excited by the production values and others slamming the video as expensive and making fun of it.
Another user questioned the intelligence of people who joined the military saying bribes were needed to advance their careers.