Lagardère’s interactive Kit Kat animation gives travellers a sense of selfie

UK AND FRANCE. Lagardère Travel Retail has unveiled an interactive Kit Kat animation at its Nice Terminal 1 and London Luton Aelia Duty Free stores.

The animation is called ‘What kind of breaker are you?’ and is inspired by the chocolate brand’s ‘Have a break, have a Kit Kat’ slogan.

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Different moving backgrounds offer photo opportunities and passengers are being encouraged to upload their selfies on social networks.

Travellers will receive a selfie stick for a minimum purchase amount as part of the promotion.

It features in The Scene digital spaces at both Nice and London Luton and runs from 1-28 September.

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