Kreol Travel Retail has partnered with Dufry to offer its travel retail-exclusive Nadir Turkish delight in duty free outlets at Sharjah International Airport.
A promotion offering a -10% discount on Nadir lines, which include four flagship flavours – Safranbolu, Sultan, Pistachio and Almond & Hazelnut – is running until the end of June.
Sharjah captured the 2015 ‘Arab Tourism Capital’ award and is considered a cultural hub for tourists. Kreol Travel Retail said it hoped to appeal to the airport’s passenger demographics by providing a gourmet product and premium packaging and appears to be “essentially Middle Eastern”.
As reported, Dubai-based Kreol Travel Retail launched the premium Turkish delight brand in travel retail last year.
