Slow fashion winning with Merino wool

By Stephen Burns
August 23 2017 - 5:00pm
Emily King, manager, Woolgrower Extension and Adoption, Australian Wool Innovation. “There is a focus on buying quality products and wearing them for longer.”
Emily King, manager, Woolgrower Extension and Adoption, Australian Wool Innovation. “There is a focus on buying quality products and wearing them for longer.”

Global brands and consumers are interested in understanding the story of the wool products they are buying, where they come from and who produced them.

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