'Gory and violent' Movie World advert that shows a woman being strangled, stabbed, chained and moments from being decapitated is pulled from TV screens

  • A Warner Brothers Movie World advertisement has been pulled from circulation
  • The ad shows a woman being strangled, stabbed, and chained to a wall
  • She is also dragged towards spinning blades, and her ultimate decapitation
  • The ad received a string of complaints when it was played in the cinemas
  • 'It promotes extreme violence, sexual assault and attempted rape and murder' 
  • The Ads Standards Board banned it for being unnecessarily 'gory and violent' 

A Movie World advert that shows a woman being strangled, stabbed, chained and almost decapitated, has been pulled from circulation.

The ad, a promotion for a Halloween-themed event at Warner Brothers Movie World, shows 'gory and violent' scenes reminiscent of the horror movie, Saw.

In the ad, a woman who appears to be cheating on her boyfriend, finds herself in a dream-sequence trying to escape from monsters with knives and demonic nuns.

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A Movie World advert that shows a woman being strangled, stabbed, chained and almost decapitated, has been pulled from circulation

A Movie World advert that shows a woman being strangled, stabbed, chained and almost decapitated, has been pulled from circulation

The woman is shown being strangled by a man and chained to a wall before being dragged towards spinning blades and her ultimate decapitation.

The ad was played in cinemas before the Ads Standards Board pulled it for being unnecessarily 'gory and violent', Mumbrella reported. 

One complaint said the ad 'promotes extreme violence, including sexual assault and attempted rape and murder'.

Another called for Warner Brothers to issue an apology.

Warner Brothers issued a statement denying the ad depicted scenes 'that would cause concern, distress or harm to reasonable members of the community'.

One complaint said the ad 'promotes extreme violence, including sexual assault and attempted rape and murder'

One complaint said the ad 'promotes extreme violence, including sexual assault and attempted rape and murder'

'Village Roadshow Theme Parks refutes any claim suggesting the material in the advertisement indicates the female character was raped,' it said 

'Village Roadshow Theme Parks refutes any claim suggesting the material in the advertisement indicates the female character was raped,' it said 

The Ads Standards Board concluded the Warner Brothers' ad depicted a high level of violence that did not serve to promote the theme park

The Ads Standards Board concluded the Warner Brothers' ad depicted a high level of violence that did not serve to promote the theme park

'Village Roadshow Theme Parks refutes any claim suggesting the material in the advertisement indicates the female character was raped,' it went on.

The Ads Standards Board concluded the Warner Brothers' ad depicted a high level of violence that did not serve to promote the theme park.

The watchdog said the ad, which was played before MA15+ rated movie, Blade Runner, could not be justified.  

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