Apple iPhone X sales ‘below’ expectations due to high price, one analyst claims

The analyst claims that Apple will sell about 79 million iPhones (including the iPhone X) through December, which is a slight increase from the previous year when the company shipped 78 million units. And for the company’s second quarter, which runs from January to March, the analyst expects Apple to ship 56 million iPhones compared to 51.2 million units for the same quarter last year.

Apple iPhone X has been the company’s most advanced smartphones ever made, featuring a bezel-less design, improved cameras, and facial recognition features. Still, the analyst believes that the iPhone X doesn’t pack enough punch to justify its $1000 (or approx Rs 64,105) price tag. Perhaps the reason why consumers are opting for older iPhones such as the iPhone 7 and iPhone 8.

Meanwhile, Apple iPhones are going to cost more in India after the present government announced a hike of 5 per cent on import taxes. Starting today, the iPhone X will cost Rs 92,430 for the 64GB version and Rs 1, 05, 720 for the 256GB version. Previously the iPhone X used to cost Rs 89,000 and Rs 102,000 for the 64GB and 256GB versions respectively. Barring the iPhone SE, which is ‘Made in India’, all current iPhones model will now come at a higher price tag.