ET OnlineBENGALURU: Accenture is stepping up its focus on innovation at the India hub as the global technology services major sees increasing footfall of clients in Bengaluru.
The company has been organising 20 client visits every week to its Bengaluru innovation hub, which is its largest R&D facility, and showing its innovation in digital technologies.
The $35-billion global IT services major has been developing future models at the innovation hub here using digital technologies such as machine learning, artificial intelligence, extended reality for multiples businesses across the world. The company said it has been spending nearly $1 billion every year on innovation and the India hub has the largest development tasks for industries such as retail, oil and gas, hospitality and healthcare.
Among other things, innovation models at the Bengaluru hub include a virtual reality cricket, an industrial robot who plays piano. The company said models such as the virtual cricket could be replicated in various industries for better decision making. A team at the Bengaluru innovation hub developed a model using virtual reality to change booking experience for a five-star hotel across India.
Accenture said this has resulted in a 3% revenue growth for the hospitality company in the first year of digital transformation. The “design thinking bus”, rolled out in February, is seen as an “innovation on wheels”, said Mohan Sekhar, senior MD, Accenture India.
“A typical design thinking process includes various stages such as discovery, ideation, rapid prototyping leading to creation of proof of concepts. We use the bus for the initial stages of this process and continue the design thinking session seamlessly at our innovation hub,” added Sekhar.
The company has been organising 20 client visits every week to its Bengaluru innovation hub, which is its largest R&D facility, and showing its innovation in digital technologies.
The $35-billion global IT services major has been developing future models at the innovation hub here using digital technologies such as machine learning, artificial intelligence, extended reality for multiples businesses across the world. The company said it has been spending nearly $1 billion every year on innovation and the India hub has the largest development tasks for industries such as retail, oil and gas, hospitality and healthcare.
Among other things, innovation models at the Bengaluru hub include a virtual reality cricket, an industrial robot who plays piano. The company said models such as the virtual cricket could be replicated in various industries for better decision making. A team at the Bengaluru innovation hub developed a model using virtual reality to change booking experience for a five-star hotel across India.
Accenture said this has resulted in a 3% revenue growth for the hospitality company in the first year of digital transformation. The “design thinking bus”, rolled out in February, is seen as an “innovation on wheels”, said Mohan Sekhar, senior MD, Accenture India.
“A typical design thinking process includes various stages such as discovery, ideation, rapid prototyping leading to creation of proof of concepts. We use the bus for the initial stages of this process and continue the design thinking session seamlessly at our innovation hub,” added Sekhar.
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