In the past, companies would simply outsource the IT work to technology companies like IBM and Indian IT players. But as digital technologies begin to upend business models, companies want more control over what was previously considered ‘non-core’. IBM said the new paradigm was an opportunity.
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“We want to provide that so that we are a destination for people to come to, whether you are developers, a small company, a large company,” Bellisimo said.
The technology company, which is over a century old, has been focused on building new offerings in analytics, cloud computing, artificial intelligence, blockchain – a grouping it calls its ‘strategic imperatives’. The strategic imperatives make up over 45% of IBM’s $79 billion revenue in 2017.
Last month, ET reported that IBM had appointed Samiron Ghoshal, former technology partner at consulting firms KPMG and EY, as its head for global business services in India “The main change when I move into this role is that IBM services has the gamut of offerings– from huge brand recall at the advisory level itself, to going through endto-end solution implementation also. The customer is expecting us to not only be advisors but to be advisors plus implementation plus support,” Ghoshal had said.
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He said the ability to provide end-to-end solutions matters as pure consulting services are less useful in digital context because the technologies change rapidly. Customers are looking for digital technologies to help them grow their existing service lines or get into new service lines, or to optimise their existing businesses.