Guestline has announced the appointment of Robert Gorby as chief marketing officer, effective immediately.

Gorby is the latest addition to the company’s senior marketing team following its expansion and recent recruitment of a new product marketing manager.

He brings over 15 years of experience from previous positions in customer engagement and marketing management at global technology companies including SDL, Powwownow, and AVG Technologies.

His expertise in strategy development, digital marketing, commercial planning, and team leadership will assist him in his new role, where he will be responsible for developing and delivering marketing strategies to accelerate Guestline’s international and UK growth. 

Gorby said: “I’m delighted to be joining Guestline at such an exciting time and to be charged with creating demand and growth opportunities for the business.

“I look forward to leading the sales and marketing teams in furthering global outreach in the hospitality industry by driving changes that will benefit our cloud-based offering, and continue to satisfy the needs of hoteliers with market-leading technology.”

Guestline’s multi award-winning property management, distribution and digital marketing software for hospitality businesses is cloud-based.

The integrated, innovative, and intuitive solutions are developed to enable hospitality business owners and managers in sectors such as hotels, serviced apartments, pubs, and more, to deliver measurable business improvement both efficiently and profitably.

Specialist technology developments include seamless integration with many leading third-party applications, tokenisation for PCI compliance, website design and additional functionality to improve customer service and capture more revenue.

Andrew McGregor, chief executive, Guestline, added: “Guestline is experiencing a strong period of UK and European growth, supported by an on-going commitment to investing in and evolving the senior management team in key regions.

“Robert’s appointment is therefore a strategic move to enhance Guestline’s existing portfolio and strengthen our position as industry leaders in the global hospitality technology market.”