On Tuesday night, Anastasia Beverly Hills took took to Instagram to announce that they are launching 8 super-sparkly shades of glitter, but that wasn't all. Oh no, the brand are also launching another eyeshadow palette: Sultry.
ABH only released their Disney parade-inspired Norvina palette last month, but that hasn't stopped them cooking up another 14-pan beauty.
ABH's brand president, Claudia Norvina Soare, explains that Sultry is inspired by "smoky metallic eye looks", and with an October release date, this is the party palette we definitely don't need (our eyeshadow draw is over-flowing), but will be buying anyway.
The 14-pan palette includes shades: Birch, Bloom, Ember, Rose Quartz, Steam Punk, Pearl, Fresh, Noir, Slate, Cyborg, Dystopian, Teak, Twig and Cinder.
Claudia took to Instagram to describe the palette in more detail and why it's something brand new for ABH.
"It's a neutral palette that is free of warm orange/browns/reds (bloom is coral). I felt the variety was necessary for ABH. The cool tones are accompanied by neutrals and a pop of coral that I felt balanced the scales.
"The foiled shades are super creamy with a lot of dimension and of course same formula as Norvina, or Modern Renaissance, Soft Glam etc.
"ABH is known for colourful palettes and warm toned palettes, and as a brand it's very important to remain cognizant of consumer needs and wants that are within our core demographic and outside of it. Growth is about expansion and variety, to me this palette will invite consumers to ABH that possibly have never tried it before, will accompany MUA's and our core alike. Hope you like it"
Sultry launches on 25th September, but in the meantime we'll be creating our own ABH library...
Shop now ABH Norvina Palette, Feelunique.com, £43
Shop now ABH Soft Glam Palette, Feelunique.com, £43
Shop now ABH Modern Renaissance Palette, Feelunique.com, £43
Shop now ABH Subculture Palette, Feelunique.com, £43
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