Goop, the controversial lifestyle brand founded and headed by actor Gwyneth Paltrow, has announced that it will be extending its wellness summit, In Goop Health, in Vancouver after, astonishingly, selling out tickets to its first day of events.

The second day of In Goop Health, which is billed as a “wellness summit geared toward exploring and discovering optimal well-being”, will take place on October 28. It will feature a series of free meditation sessions, workouts, and other classes, plus a ticketed “coming out of the shadows” workshop with psychotherapist Barry Michels. Tickets to that three-hour seminar are $150 each, plus tax, online. Attendees may register for the free sessions online. 

In addition, Goop will host a pop-up shop at Stanley Park Pavilion, the summit’s site, on October 28, from 8 a.m. to 6 p.m. The temporary boutique will stock beauty and wellness goods curated by Goop, as well as vitamin B12 shots from Vancouver’s soon-to-open Fig Facial. The pop-up has no admission, though purchasing any of the products on offer will require a generous salary (or trust fund) if Goop’s online shop is any indication.

The first sold-out day of In Goop Heath takes place on October 27, and will include a mix of panels, workshops, and talks from figures such as athlete and author Gabby Reece, psychotherapist and psychological astrologer Jennifer Freed, and Vancouver-based registered dietitian Karlene Karst. The summit also includes access to health foods from local chefs and vendors like Trevor Bird Catering of Fable Kitchen and Glory Juice Co. Tickets were $400 each.

The two-day affair marks the first time that Goop is hosting its In Goop Health conference outside of the United States. Past editions have been in New York City and Los Angeles.

Founded in 2008 by Paltrow as a weekly newsletter, Goop is an online platform and brand that publishes articles, and produces and promotes goods, related to wellness, travel, food, beauty, style, and work. Over the years, the company has come under fire for disseminating advice rooted in pseudoscience and encouraging the consumption of questionable products and procedures, though the New York Times posits that the business is worth $250 million.