Online sales route paying dividends for shorthorn breeder

An innovative online sales platform is helping a pedigree breeder in Galway achieve top prices, reports Martin Ryan

Pedigree Shorthorn breeder Tommy Staunton on his farm at Kinvara

Martin Ryan

Pedigree Shorthorn breeder Tommy Staunton has a different way of doing business than most others in the sector, when it comes to selling pedigree stock from his herd.

Five years ago, the Kinvara, Co Galway man, decided that "there must be a better way of doing business" when he was disappointed by the outcome of the conventional type auction of some of his pedigree animals.