Designer-duo Falguni and Shane Peacock launch their new flagship store in Delhi

The designers have launched the space by unveiling their latest spring-summer collection, titled ‘Au Revoir Phool Mahal’ and invokes its inspiration from Rajasthan’s Bundi Mahal. While the duo has always been known for their flair of using extravagant feathers, beads, and sequins, the colour palette of the collection is a more sedate pastel. “We, keeping in with the times, have blended an Indian sensibility with a western aesthetic. I think we have also evolved with the times. I see more and more brides coming by themselves, spending their own money, because they have so much clarity as to how they want to look on their D day. We must be doing something right,” she adds.

Designs at Falguni and Shane Peacock’s new store in New Delhi.

Falguni and Shane Peacock designs have been worn by the ilk of Beyonce, Madonna, Kim Kardashian and Nicki Minaj among others. And that has helped them garner a stronger foothold back home as well. We regularly see Kareena Kapoor wearing their ensembles. “We were one of the first ones to break into that market, and now with many others breaking in as well, I can say that we paved the way. But we had to work really, really hard to get there, and this was before the days of social media. We did London Fashion Week consecutively for six years. Today, tracking people is so much easier. Many stylists are household names, because with one photo, anyone can access them,” adds the designer.

The duo has also launched The Peacock Magazine, a digital magazine, and has featured Karan Johar and Sonakshi Sinha on the cover. “We wanted to get our narrative out, take our buyers behind the scenes and make them a part of the whole FSP process. Also the digital platform gives them an immersive experience. They choose the ensemble, and the model , and then they see the whole look together,” adds Shane.

A big star-studded launch for the Mehrauli store is planned for August. Right now Delhi’s brides-to-be will have to do with a soft opening. What’s next for the two? “A new store in Kala Ghodha, Mumbai,” informs Falguni.