Research: Shopping is getting more mobile, more automated

Today's consumers are increasingly mobile and automated, according to a Blis research report, with 71% of consumers self describing as mobile and 61% willing to automate the purchase.

In addition, the research reveals two-thirds have at least one shopping app on their phone, with 13% having five or more.

The data also stated 41% of consumers who engage in mobile prompts said they would be swayed to visit a store based on a mobile ad when close to the store, and 29% would be driven in-store by a mobile ad seen at home.

"This research shows that mobile shopping has established itself as the crucial element of an omnichannel strategy," said Gil Larsen, Blis vice president, Americas, in the release.

The research also uncovered a notable preference for automated shopping with 41% of consumers willing to let an online retailer automatically buy and ship them basic household goods.

"Automated shopping is an increasing trend among a large segment of the population who are looking to retailers to maximize convenience and minimize friction in their shopping experiences," Larsen said in the release. "Retailers need to be taking this lesson to heart across all their channels, exploring the data around consumer purchases and lifestyles, and seeking ways to build out automated processes both online and in-store."