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Investment in plant-based protein growing
Plant-based protein companies have attracted $16 billion in investment
during the last 10 years. The Good Food Institute says $13 billion was invested
in just the last two years. Alternatives to dairy products lead the way, while mainstream
restaurants are adding plant-based burgers to their menus. Carl’s Jr., Red
Robin, and White Castle serve products from Impossible Foods and Beyond Meat.
The largest and most developed plant-based category is plant-based beverages,
accounting for almost $2 billion in sales representing 13 percent of the total
US retail milk market. Retail sales of plant-based meat grew 23 percent from
2017 to 2018, exceeding $760 million.
Cell-cultured protein investments are growing. The Good Food Institute says 11
new cell-based protein companies were founded last year, and $50 million in
capital was raised.
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