Freshworks buys US-based Natero

CHENNAI: Freshworks has acquired Natero, a customer success management software company based out of San Francisco. Freshworks did not reveal financial terms of the acquisition. With the buyout, Freshworks’ Software as a Service (SaaS) offerings will include customer success apart from marketing, sales and support.

This is the Indian SaaS unicorn’s first acquisition of a company with US-based operations. “The acquisition extends our ‘customerfor-life’ vision to all teams,” said Girish Mathrubootham, CEO of Freshworks. Freshworks intends to leverage Natero to predict and prevent customer churn and increase account expansion.