Ericsson Pays Homage to the Power of 5G in New Film With High-Profile Heroes

Press release
Published May 23rd, 2019 - 07:29 GMT
Ericsson
Ericsson
Highlights
To highlight the new age of 5G, Ericsson joins forces with thought-leading tech profiles in a film that pays homage to connectivity and the innovation it sparks.

To highlight the new age of 5G, Ericsson joins forces with thought-leading tech profiles in a film that pays homage to connectivity and the innovation it sparks. To fit the theme of being seamlessly connected, the ambitious 90-second cinematic has been shot in a single fast-paced take.

The film features Haben Girma, the first ever Deafblind Harvard Law School graduate, in a driverless car; gaming pioneer AtomicMari inside her own immersive gaming universe; singer-songwriter KIDDO; Paris Saint-Germain footballer Nadia Nadim; and scientist Danica Kragic remote-operating a pair of robotic arms.

Magnus Frodigh, VP Head of Ericsson Research, says the scenes of the film offer a glimpse of what 5G has in store for the future.

“We are on the verge of making these technologies a reality, which will revolutionize our lives in ways we can’t imagine yet. With connectivity being an increasingly natural part of society, we want to show how it will enable innovation to thrive – while highlighting people who inspire us to push our limits.”

Seven additional films dig deeper into each setting, inviting the viewer to go “behind the scenes” of each innovation and explore the technologies enabling them. The films touch on everything from IoT to mobile gaming, connected vehicles and remote robotics.

Haben Girma, the internationally acclaimed disability rights advocate who opens the film, says connectivity can revolutionize accessibility in the tech industry – particularly in terms of mobility.

“Imagine a future where a Deafblind person can control a car. Technology designed with access in mind will advance equal opportunities for people with disabilities, increasing our ability to work, study and travel with ease and freedom. It can drive growth, improve the experience for disabled and non-disabled consumers, and spark new innovation. If we plan for it, tech will create a barrier-free future,” says Haben.

Executing the film in one take required a massive set built inside an empty hangar.

Background Information

Ericsson

Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of the world’s mobile traffic carried through our networks. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt and scale, making our customers successful in a fully connected world. For more than 140 years, our ideas, technology and people have changed the world: real turning points that have transformed lives, industries and society as a whole.

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