This story is from July 15, 2019

JPMiles part of Etihad, not affected by Jet Airways grounding

Months after the demise of Jet Airways, big ads published recently by JPMiles — the frequent flyer programme of the grounded airline — have taken social media users by surprise. Jet Privilege Pvt (JPPL), which runs the JPMiles programme, is a separate company and part of the Abu Dhabi-based Etihad Aviation Group, which continues to run it even today after Jet has shut down, and has almost a crore members.
JPMiles part of Etihad, not affected by Jet Airways grounding
(Representative image)
Key Highlights
  • Jet Privilege Pvt (JPPL), which runs the JPMiles programme, is a separate company and part of the Abu Dhabi-based Etihad Aviation Group
  • The company continues to run it even today after Jet has shut down, and has almost a crore members
NEW DELHI: Months after the demise of Jet Airways, big ads published recently by JPMiles — the frequent flyer programme of the grounded airline — have taken social media users by surprise. Jet Privilege Pvt (JPPL), which runs the JPMiles programme, is a separate company and part of the Abu Dhabi-based Etihad Aviation Group, which continues to run it even today after Jet has shut down, and has almost a crore members.

“JPPL is a separate entity formed with the sole purpose to market, develop and grow Jet-Privilege, a loyalty and rewards programme. Our business operations remain secure and stable. We continue to stay invested in our members and partners and are dedicated towards creating more value, opportunity and options. We have a lens on the future and are moving towards that. Our close to 1 crore members are transacting on various platforms, whether it is for flying, staying, shopping or dinein,” a JPPL spokesperson said.

JPPL was formed as a fullyowned subsidiary of Jet Airways in 2012. It was hived off as a separate entity in 2014 when Etihad bought a 50.1% stake in it for $150 million. This was part of Etihad’s overall $600-million investment in Jet announced in April 2013. JPPL says JPMiles “are now more powerful than ever”. “Our unique air reward offering ‘select flights’ powered by EaseMyTrip.com empowers members to earn and redeem JPMiles across airlines worldwide, to any destination, on any flight and any seat in India or globally.” the spokesperson says.

However, JPPL is currently facing regulatory heat in India as part of the ongoing investigation into the Jet Airways saga. The Enforcement Directorate is probing if FDI norms were violated when Etihad took a stake in JPPL in 2014.
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