How we exposed Cricket Australia's double counting

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This was published 4 years ago

How we exposed Cricket Australia's double counting

By Malcolm Knox

Most major sports recognise two sets of numbers when it comes to how many players they have. One is the participation rate, and the other is the actual number of players.

Cricket Australia has each year boasted a growing participation rate, which stretches credulity, because the number of clubs and teams has been falling for a decade and people involved in the cricket community at club and school level see registrations in decline.

Cricket Australia publicises an estimate of ‘participation’, which has been rising steadily to its current claim of a record high ‘1.65 million Australians’. It does not know the real number of players. This is to its advantage: it can tell its stakeholders that it has a rising participation rate and boost the value of its product.

The problem is, the participation rate is a fiction. Since last year, Cricket Australia has moved its counting in-house; it was previously calculated by the Victorian research firm Street Ryan, which devised the ‘Australian Cricket Census’ in 2002. Through that process, a database called MyCricket was set up, in which cricketers who registered either online or manually received a unique ID number.

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Moving the counting in-house at a problematic time has been like a student taking over the job of marking their own homework.

Cricket Australia has always known what people at the grassroots know: that the number of people playing cricket was considerably lower than the participation rate. The Sun-Herald has revealed, through the laborious method of looking into each club and school's cricket data on MyCricket and counting the players, just how much lower it is.

While CA claims 1.65 million total participants and 684,356 registered players, the number of unique cricketers playing during the past two years is 247,060.

Why the disparity? In a word, double-counting. When a player – to take the most-frequently occurring cricket-playing name in Australia, Manpreet Singh – joins a team, he is one player. But when Singh is promoted a grade, he becomes listed as a second player. When he get picked in a representative team, he becomes a third player.

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When he joins a Sunday competition, a midweek T20 competition and a winter league, suddenly this one Singh is six registered players. Then the association his club is part of counts him again, and sometimes the umpires’ association does as well.

Singh is now eight players. We know it is the same Manpreet Singh because of his unique player ID. This has happened with thousands of cricketers, and some of them were counted more than 10 times each.

Everyone in cricket administration knows about this double-counting, and Cricket Australia admits it has problems with its data. But until now, they didn’t know how widespread the distorting effect of this double counting was, and how seriously it affected the debate about the decline in club cricket.

The other component in CA’s ''1.65 million Australians'' is school children in physical education classes where cricket is played. CA estimates this number at more than 950,000, but these participants are undocumented in MyCricket and CA admits that the estimate is imprecise.

Our number of 247,060 cannot be exact, but we think it is close. When we counted all registered players, including double-counts, the total came to 667,395. This was close to CA’s 684,356 ''registered players'', so we think we’re not far off. Whatever the true number, CA does not have better quality data than this.

Cricket Australia draws its major funding – from television broadcast rights and sponsorship – partly on the basis of its claim that 1.65 million Australians play cricket. It sells itself as Australia’s number one sport. Cricket also draws government funding on the basis of its participation rate.

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The over-counting by Cricket Australia has gone on for many years, and it could have obtained a number of unique participants if it had the will. The organisation says it is working towards improving its data.

The PR-driven approach has so far been to point to growth among female, all-abilities and minorities playing the game, but the numbers coming in from new demographics are not compensating for the numbers leaking out.

CA is to be praised for its efforts in increasing non-traditional participation. But it must also face up to its crisis in the overall number of players. CA will need courageous leadership to bite the bullet and admit that the game is not as big as it has represented itself to be, and by acknowledging that fact, it can steer the sport into a healthy future.

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