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    Nasscom's largest SME programme opens gateway to the US market

    Synopsis

    The primary objective is to provide one-of-its kind opportunity for SMEs to access entry in mature markets of US, cutting across New Jersey, North Carolina, Ohio, Michigan and Texas.

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    Reinforcing support to the SMEs to ensure their growth in US, NASSCOM will be signing a MOU with Automation Alley (a not-for-profit Trade Body from Michigan).
    NEW DELHI: As part of its continued efforts to explore newer markets and reinforce commitment to existing geographies, the National Association of Software and Services Companies (NASSCOM) announced its first edition of an exclusive SME programme.

    The largest international engagement program scheduled from 15th – 22nd July 2019 will provide SMEs a gateway to the U.S. market to promote mutually-beneficial trade, investment, and technological exchange opportunities between India & US.

    The primary objective is to provide one-of-its kind opportunity for SMEs to access entry in mature markets of US, cutting across New Jersey, North Carolina, Ohio, Michigan and Texas. Here, the SMEs will get a chance to meet top government officials including Governors of three states cutting across New Jersey, North Carolina and Ohio besides companies cutting across industries, economic development departments, and law firms and consulting firms from the various states.

    Sharing his views on the programme Shivendra Singh, Vice President and Head of Global Trade Development, NASSCOM said in a statement, “This programme is a step forward towards doing business in the USA, as it helps strengthen strategic alliances between US and Indian IT tech industry. It will help strengthen the commercial and economic ties between American & Indian businesses to create a win- win scenario. It will further support our SME members by ensuring hand-holding and providing low cost shared services landing options in various target states. The fact that this delegation has been hosted by Governors in three states clearly highlights the value and commitment they have to supporting NASSCOM and its member companies looking to make forays in the US market."

    Reinforcing support to the SMEs to ensure their growth in US, NASSCOM will be signing a MOU with Automation Alley (a not-for-profit Trade Body from Michigan). This includes a low cost shared services model of soft landing, regulatory and legal support and supporting NASSCOM member companies to engage with the local business ecosystem.

    U.S. remains the single largest export market of the Indian IT Industry. However, it is also the market where the SME segment struggles to find the right base, the appropriate landing point to enter, and cater to the market. NASSCOM’s initiative has been designed specifically to look at bridging this gap.

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