Mahindra announces road trip to Goa, wants families & friends to take a break from hectic lives

There’s nothing like hitting the open road, and no one knows it better than Anand Mahindra.
Mahindra & Mahindra Ltd. have just announced their road trip from Goa starting from November 6. The road-trip will be followed by a 2-day festival on 8th & 9th November at Bandodkar Grounds, Panjim, Goa. Mahindra Open Drive will commence from four cities: Mumbai, Pune, Hyderabad and Bangalore.

Speaking about the road trip and event, Anand Mahindra, Chairman, Mahindra Group said, “While the automotive industry is seeing changing ownership models for personal mobility, it is our belief that vehicles used to enjoy drives and the open outdoors will always be in demand. Families, groups of friends or individuals will always want to take a break from their hectic lives and head out into the countryside. It is this aspect of mobility we had in mind while conceptualising Mahindra Open Drive”.

The drive will be trailed by a festival with music, arts and culture which includes events for fundraising for various causes, a souk, an exhibition of Goa’s culture, performances by international and Indian artists, installation artists and a food festival.