Agri-food alliance brings in big guns to fight negative press
An alliance of high profile farming organisations has been formed to promote a positive message about meat and dairy.
The 'who's who' of the Irish agri-food sector is understood to have employed Red Flag consulting, a well-known communications agency - which represents British American Tobacco, Monsanto and a number of other agri-chemical companies at EU level - to work with the group in providing public relations and lobbying advice to counteract negative sentiment about farming in relation to climate change.