Agri-food alliance brings in big guns to fight negative press

Tara McCarthy, CEO of Bord Bia

Margaret Donnelly and Claire Fox

An alliance of high profile farming organisations has been formed to promote a positive message about meat and dairy.

The 'who's who' of the Irish agri-food sector is understood to have employed Red Flag consulting, a well-known communications agency - which represents British American Tobacco, Monsanto and a number of other agri-chemical companies at EU level - to work with the group in providing public relations and lobbying advice to counteract negative sentiment about farming in relation to climate change.