Motorola forays into TV market in partnership with Flipkart

NEW DELHI: The clamour of new brands making a beeline for the Indian TV market continues. Motorola, which is owned by China’s Lenovo, forayed into the Indian TV space, partnering Walmart-backed Flipkart to diversify beyond the traditional smartphones business.
The smart TVs, sporting Google’s Android, have been developed in partnership with Flipkart that has provided customer inputs and insights.Available in display sizes ranging from 32-inches to 65-inches, the TVs have been priced Rs 13,999 onwards.
Motorola now joins the growing list of players who have entered the Indian TV market. The new entrants include Japanese Sansui brand by the Jaina group, re-launch of brand Aiwa, OnePlus, Metz, Telefunken, and Thomson, among many others. They will compete with established players such as Samsung, Sony, LG, Panasonic and Xiaomi.
"The partnership with Flipkart has been in existence for our smartphones, and now we expanded it to the television category," Motorola Mobility Country Head Prashanth Mani said.
India is the first market where Motorola has entered the TV market.
Flipkart also offers smart TVs under its private label -- MarQ. It offers smart TVs with screen size of 24-inches to 65-inches, priced between Rs 6,999 to Rs 64,999.
Flipkart’s Head of Private Labels (Electronics and Furniture) Adarsh Menon said that the online market continues to remain robust, and has not seen a slowdown as witnessed in the broader offline retail market.