Entrepreneur who left school at 15 with no GCSE's now runs a £30M fashion business loved by celebrities - where collections make as much as £65,000 in an hour

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An entrepreneur who left school aged 15 with no qualifications has revealed how he has built an online clothing brand loved by celebrities. 

Adam Frisby, 32, from Manchester, launched In The Style five years ago when he bought six dresses from a wholesaler to sell online.

'The day we launched I did one sale and I was literally buzzing, I was so happy,' he said. 'Very quickly six dresses turned into 12, turned into 24 and that's how the business was built.' 

Now In The Style is an in-demand e-business with that turns over £30million and counts Geordie Shore's Holly Hagan and Charlotte Crosby as well as Love Island winner Dani Dyer among its fans.

The company even brought in £65,000 in sales in a single hour, thanks to a high profile collaboration with Instagram mega influencer Lorna Luxe. 

Adam Frisby, who left school aged 15 with no qualifications has revealed how he has built an online clothing brand loved by celebrities, including Emily Atack (pictured together)

Geordie Shore's Charlotte Crosby, left, and TOWIE's Billie Faiers, right, are among the fans of the brand. Just five years after its launch, In The Style turns over £30million

Businessman Frisby, pictured, told his story in BBC3 docu-series Breaking Fashion

The businessman, who left school at 15 with no qualifications, detailed the launch of the Lorna Luxe collection in the new BBC Three docu-series Breaking Fashion. 

He explained the success of the business lies in being able to bring fashion to shoppers quickly, via social media. 

He said: 'Trends change constantly, we're able to bring fashion to life so quickly that's so important to this generation of people. 

'People want to be wearing stuff on Instagram, they wanna be going to Ibiza on the weekend and wearing their swimsuit they've seen on Billie [Faiers] or Charlotte [Crosby]. 

The company even brought in £65,000 in sales in a single hour, thanks to a high profile collaboration with Instagram mega influencer Lorna Luxe, pictured 

Lorna can be seen modelling the collection on her Instagram page and says she only chooses to promote clothes she actually likes. Pictured, in her In The Style collaboration pieces

'People want to look like celebrities, people want to look like an influencer and if you get the right influencer attached to your brand for the right reasons it can be massive.'   

Adam, who grew up in Great Yarmouth, Norfolk, confessed that the idea of linking social media, celebrity and fast fashion 'just came' to him.

He said: 'Social media, celebrity and fast fashion wasn't really linking together, I'd love to say I had a massive business plan but one afternoon it just came to me.

Adam Frisby, 32, from Manchester pictured with fan of the brand Charlotte Crosby, 29 

Adam is pictures partying with pals including Charlotte (left) Geordie Shore co-star Holly Hagan,27 (right) 

Adam is snapped sharing a drink with with former Love Island winner Dani Dyer, 23 

'I just thought, "I really think I can link this up, people wanna be wearing stuff [they see] on Instagram".' 

In The Style launched a collaboration with Lorna Luxe, who boasts 857,000 Instagram followers, earlier this year.

Speaking on the show, Adam admitted he had his doubts about his collaboration as she has 'a lot of credibility in fashion'.  

Adam detailed the launch of the Lorna Luxe collection in his new BBC Three docu-series 'Breaking Fashion'

Lorna appeared on the show where she insisted that she doesn't consider herself a salesman but a 'tastemaker'

He said: 'This is a girl that's got credibility in fashion and if I'm honest I even thought maybe I'm punching with this one because you know she's very high end.' 

Although the social media star insisted that she doesn't consider herself a salesman but a 'tastemaker' and only chooses to promote clothes she actually likes. 

She said: 'People love word of mouth. I don't even sell I just have taste I'm a taste maker if you like and I choose what I like and if people love it then they might buy it too.'