Nigerian sports marketing company secures Free-To-Air media rights sub-license from Infront for three seasons
Nigeria’s leading sports marketing Company, Integral Sponsorship and Experiential Marketing Limited has secured the media rights to broadcast a Live English Premier League match per week on Free-To-Air television over the course of the 2019/2022 rights cycle.
The Sub-license deal from Infront, a Wanda Sports Group company and current rights holder for Free-To-Air distribution rights in Sub-Saharan Africa, allows one live match per match-week. Integral has therefore consequentially secured the Nigeria Television Authority (NTA), the national terrestrial broadcaster in Nigeria, as the broadcaster of choice for the matches. The media rights package also includes the Premier League-produced magazine show, which will be aired weekly, thus delivering this most loved football tournament in the world to Nigerians.
Jean-François Jeanne, Infront France Managing Director said: “Nigeria is a key market for the English Premier League. Together with Integral we hope to maximize its media exposure in the country and provide an opportunity for passionate Nigerian fans to follow the action on Free-To-Air TV.”
The Director General of the NTA, Alhaji Yakubu Ibn Mohammed stated that, “In terms of excitement, the Premier League is at a pedestal higher than that offered by any other league in the world. NTA is proud to partner with Integral to bring the excitement to the living rooms and viewing centres of Nigerians”
Speaking on the deal, the Managing Director of Integral Abimbola Ilo said: “Given the huge popularity of the Premier League in Nigeria, Integral is pleased to partner with Infront to bring Nigerians the excitement of the Premier League weekly on the country’s national television station, the NTA Network. With this deal, we bring the Premier League closer to its fans in Nigeria.
Chichi Nwoko Integral’s Associate Director, Sports Rights & Media Partnerships, added: “We are pleased to secure this important deal that guarantees availability of the Premier League, a globally recognized brand, on Free-To-Air TV in Nigeria. The inclusion of the Premier League-produced magazine programmes also brings fans exciting up-to-date content of their favourite Premier League clubs.
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COMMENTS
Really? Are these people not tired of killing our football? Are there any TV stations in England showing our Super Eagles matches talkless of our local league matches? How foolish the black race have become? Always ready to serve their slave master. Shameful.
Spoken my mind !!
Oyibo always capitalizes where they will rap you apart and ease away your own progress !!!
Black man no dey ever use him sense !!!!!!!!!!!
How can your “corn” grow Wey you dey mature the soil and water the “rice” of another man own ?????
CS…. If una like delete my post … I don talk my own fa
This is fantastic development for many Nigerians who support the English Premer League.
It is a huge brand in Nigeria with significant following. So, to offer matches free-to-air will make this accessible to many who can’t afford the luxury of cable or satellite television.
I remember back in the days when CNN was made free-to-air in Lagos, it did not last for long. The story was that certain rich people did not want average Nigerians to watch for free such a premium channel.
Times, it appears, are changing.
I just hope that it will not be only boring matches that will be aired.
The organisers should make this initiative more worthwhile by airing matches involving the bigwigs : Man United, Chelsea, Arsenal and Liverpool.
Organisers of the Nigeria Professional League should learn one or two things from the way the English Premer League has become a global brand.
With the right infrastructures and proper management, their is no reason why the NPFL cannot get to a stage where it can be marketed beyond the shores of Nigeria.
For now, they are clearly not there yet.
NTA do well.
Very laudable project. I hope they will not televise relegating bounds team leaving most exciting ones. Thanks for initiative