There are over 3.9 billion internet users, and over 3.3 billion searches are made every day. Evidently, ranking a website is not an easy task, and this is why it is important for every blog and website to collaborate with a reliable SEO company like INFIDIGIT, which helps some of the popular brands in South Africa and several other countries. SEO is an effective activity that works towards increasing your website’s websites and improving your search engine ranking. In this article, we will be discussing the top tactics used by a credible SEO company to increase the overall site’s ranking.
1.Relevant Content
Quality content is a paramount factor that contributes to your search engine ranking. You need to curate quality content that is relevant to your niche and caters to the needs of your target audience. When your site has unique, innovative, and personalized content, you will be able to establish a credible position that will eventually help in improving the ranking of your website. Similar to readers, search engines connect strongly with content; therefore, you must constantly update the content to ensure that the information continues to stay relevant.
2.Competitor Analysis
One of the basic tactics that SEO companies implement when ranking your website is an in-depth competitor research and analysis.
The experts begin by identifying your key competitors based on the keywords, industries, geography, etc. furthermore, the analysis will determine the strength and weaknesses of your competitors. Following are the primary aspects of competitor analysis:
- Keywords analysis
- Link-building analysis
- Content analysis
3.Secure HTTP
It is imperative to ensure that your site is Hypertext Transfer Protocol Secure (HTTPS) for encryption. This secures the communication between the users and servers. Such security is important to generate trust among your customers. When your users view you as a trustworthy site, it eventually helps in boosting the website ranking. In fact, you might also experience an influx of traffic and referrals, as Google is likely to recommend secure sites.
4.Structured Data
Over the course of time, web crawlers have gotten smarter. However, often, what is evident to use is obscure to the machine. Subsequently, at times, site crawlers omit data or make an error during the indexing of the website. The solution to this issue is implementing structured data on your website.
Structured data is about formatting that code into a uniform layout. So during the indexing process, the crawlers will be able to collect more data as they are structured in a specific manner.
5.Faster Web Page 
With the increased speed of the internet, people expect the website to perform with optimized speed. In fact, as per a study found online, 40% of visitors leave a website if it doesn’t load within 3 seconds. Therefore, a good SEO company like INFIDIGIT put special emphasize on the speed of the website. There are many things that can be done to improve the speed of your website, such as using compressed images, content delivery networks, etc.
There you have it, top tactics that an SEO Company implements in order to rank a website high on the search engine.
