American Greetings has announced a multi-year partnership with Dolly Parton to produce a line of greeting cards featuring classic 'Dolly-isms' that will roll out in the coming months.
Under the partnership, American Greetings will create digital and physical products integrating the legendary singer-songwriter's music in unique ways.
Marking Parton's birthday, American Greetings offered a birthday audio & video "SmashUp" e-card, taking inspiration from Parton's hit song "9 to 5".
Parton said she is so thrilled to begin this relationship with the folks at American Greetings.
"I love connecting with people in unique ways and being able to integrate products that take inspiration from my music and the life lessons I have learned through the years makes this extra special," she added.
The digital products will be available worldwide and the physical products will initially be available in eCommerce channels.
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