The BBC has reportedly axed the Victoria Derbyshire Show to cut costs.
Hosted by award-winning journalist Victoria Derbyshire, the current affair weekday series is said to be coming to an end five years after it first aired in 2015.
Media editor at BBC News Amol Rajan broke the news on Twitter on Wednesday.
He wrote: "1/ The Victoria Derbyshire Show is coming off air.
"I understand @BBCNews is committed to Victoria + the (award-winning) journalism of the show. Cost of doing it on linear channel when savings are needed deemed too high.
"BBC declined to comment ahead of an announcement next week."
He went on: "2/ The show won awards at the RTS and from BAFTA. Victoria nominated for Best Presenter 4 years in a row - and won once.
"Digital impact was huge. Show was designed to reach audiences the BBC struggles to connect with, and it did - online"
MP Tracy Brabin was among those to comment, tweeting that she would be "looking into why @VictoriaLIVE is being taken off air".
She said: "Rigorous campaigning & commitment to public having their say made it pretty unique in daytime TV.
"Victoria herself was sharp & approachable with a personal journey that made her relatable."
The show's former launch editor Louisa Compton tweeted: "An organisation that values original journalism and underserved audiences should not be doing this. It’s madness.
"#VictoriaLIVE consistently breaks huge stories, has won countless awards including a BAFTA and has broken new ground. Plus it has an outstanding team and presenter."
Piers Morgan said: "Very strange decision. It was an excellent programme & @vicderbyshire is a superb journalist.
"Surely the BBC isn't now finding the cash to pay for its gender pay fiasco by cancelling other women's shows?"
The show's official account and the 51-year-old host are yet to comment on the news.