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This story is from January 25, 2020

Gaana’s Republic Day 'Discover India campaign' celebrates country’s diverse musical roots

Gaana’s Republic Day 'Discover India campaign' celebrates country’s diverse musical roots
NEW DELHI: On the occasion of India’s 71st Republic Day, country’s favorite music streaming app Gaana has launched a special campaign ‘Discover India on Gaana’ that offers every Indian the opportunity to rediscover and celebrate his roots.
As a part of its campaign, the music streaming app has reimagined the Indian National song ‘Vande Mataram’ and will host curated playlists that commemorate India’s diversity and the vibrant mix of musical ethnicities that the country offers.

Gaana has tried to reinvent India's national song- Vande Mataram by bringing together 9 emerging artists from different states, who put their own cultural flavours to pay homage to India's endearing diversity.
To listen to the reimagined version of Vande Mataram click here.
To watch the reimagined version of Vande Mataram, check out the video below:

Vande Mataram | The National Song of India since 1950


The nine emerging singers are: Amrita Nayak, Diya Ghosh, Subhechha Mohanty, Simran Sehgal, Aswin Ram, Jishan Ali Thobani, Ashish Patil, Sandesh Motwani, Antareep Hazarika and Illiyana Gogoi, who come from the length and breadth of the country.
Gaana also curated 50+ city-based playlists with crafted trivia cards about the songs and the artists and key insights about the musical contribution of the city to India’s cultural vibrancy.

The 50+ curated playlists curated by destinations would enable music-lovers to enjoy popular native melodies from a region along with rich media cards featuring trivia about the origin of these tunes.
Prashan Agarwal, CEO - Gaana said, “In a world more divided than ever, as the largest music app, we felt it is upon us to revive our collective sense of camaraderie. Music is one of the few strains of humanity that has the sublime power to cut across cultures, faiths, and borders to evoke our shared sense of culture, folklore, and music. To that effect, we have curated playlists that bring out the flavor of our music and our people as we tip our hats to one of the greatest songs that celebrates our spirit of unity. This Republic Day, we invite every Indian to discover and celebrate the music of our nation - only on Gaana.”
With the campaign, Gaana plans to celebrate India’s heterogeneity while invoking the sense of fraternity that binds the nation and its different cultures with the same thread.
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