Italian professional soccer club A.S. Roma or I Giallorossi announced the availability of the '$ASR Fan Token' for sale on Socios.com, priced around 2 euros per token. The tokens could be used by the fans to vote and decide from a shortlist of five club legends to have a pitch named after them at the Trigoria Training Centre.
In July last year, A.S. Roma had inked a deal with blockchain-powered fan engagement platform Socios.com to be the 'Official Cryptocurrency Partner' of the club and to launch the Official Fan Token for the 300 million global fans of I Giallorossi.
Fans will now be able to engage and have a say in club matters through the voting and rewards mobile app on Socios.com using the fan token. I Giallorossi fans who are in possession of the tokens can now vote to choose the player from among 'Guido Masetti,' 'Attilio Ferraris,' 'Amedeo Amadei,' 'Pedro Manfredini' and 'Aldo Maldera.'
The chosen player from the A.S. Roma greats will be immortalized by having a pitch named after them at the Trigoria Training Centre.
This will be the first of a series of polls dedicated to the I Giallorossi fans, and fans can purchase $ASR Fan Tokens exclusively in the A.S. Roma Fan Token Offering, which is now open on Socios.com.
All polls take place in a secure environment, and all votes cast are registered on the blockchain. Thus the results are transparent and can't be altered.
A.S. Roma is the fifth club to launch the fan token and conduct a fan poll on the fan engagement & rewards app Socios.com after Italian Soccer Club Juventus, French soccer club Paris Saint-Germain, Spain's La Liga soccer club Atlético de Madrid and Turkey's Galatasaray Spor Kulübü.
Another three global football clubs have also already joined the Socios.com platform, but are yet to launch their respective fan tokens. They are UK's West Ham United, Spain's FC Barcelona and Argentina's Club Atlético Independiente, which became the first South American club to join the platform.
Socios.com is powered by Malta-based esports voting platform ChiliZ, which allows both esports and sports entities to tokenize their voting rights to their fan bases to crowd-manage sports and esports organizations.
The A.S. Roma Fan Token or $ASR will be tradeable against the platform's native token, $CHZ. Socios expects to benefit from marketing rights including in-stadium, TV and digital exposure.
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