LOCAL COMPANY THAT IS MAKING LIGHT WITHOUT ELECTRICITY, AND SAFETY IS JUST ONE OF THEIR GOALS. MIKE: WHEN DISASTER STRIKES, LIGHTS ARE ONE OF THE FIRST THINGS TO GO OUT. STUMBLING THROUGH THE DARKNESS OR FINDING AN ESCAPE ROUTE IN A BLACKOUT CAN BE TERRIFIYING. ANY LIGHTING CAN GIVE A RAY OF HOPE. >> WHENEVER THE LIGHTS GO OUT, THE BRIGHTNESS COMES ON. MIKE: SALEEM MIYAN IS PRESIDENT OF BAMBU GLOBAL, MAKERS OF BAMBO WAY. -- BAMBOO WAY. A COATING THAT CAN STORE ENERGY NOT JUST FOR MINUTES, BUT FOR HOURS. >> A GOOD 15 MINUTES OF LIGHT ENERGY WILL GIVE US ABOUT EIGHT TO 12 HOURS OF LIGHT. MIKE: IN CHICAGO, AUTHORITIES WORRIED ABOUT WHAT TO DO WHEN THE LIGHTS WENT OUT IN THE L. THEY HELD A COMPETION, AND LOWELL-BASED BAMBU WAY WON. >> WE HAVE ALREADY USED THE TECHNOLOGY IN CHICAGO TRANSIT AUTHORITY, WHERE WE HAVE PAINTED STAIRWELLS AND EMERGENCY EXITS. MIKE: THIS COATING CAN BE APPLIED TO ANYTHING IN ANY COLOR, BUT IT GOES WAY BEYOND GLOW-IN-THE-DARK. >> IT IS A PRODUCT THAT PROVIDES LIGHT WITHOUT ELECTRICITY. MIKE: BESIDES STAYING VISBLE FOR HOURS, THIS TECHNOLOGY CAN MAKE ANY COLOR LIGHT UP. >> TYPICALLY THESE GLOW-IN-THE-DARK PRODUCTS PROVIDE GREEN LIGHT, BUT WE CAN PROVIDE YELLOW, BLUE, ORANGE, ANY COLOR THAT MIGHT BE REQUIRED. WE CAN EVEN CUSTOMIZE COLORS. MIKE: THIS COATING TECHNOLOGY WORKS WITH MORE THAN PAINT. IT CAN BE WORKED INTO ALMOST ANY MATERIAL. FROM RUNNING GEAR, TO A CHILD’S BACKPACK. IT DOESN’T JUST REFLECT LIGHT OR GLOW-IN-THE-DARK, IT ACTUALLY LIGHTS UP FOR SAFETY. >> WHEN YOU OPEN UP THE BACKPACK, YOU CAN SEE WHAT IS GOING ON INSIDE BECAUSE THE LIGHT COMES THROUGH THE INSIDE AS WELL. WE CAN PUT IT INTO CLOTHING, PAINT, SIGNAGE, STAIRWELLS, A VARIETY OF DIFFERENT TYPES OF PRODUCTS. MIKE: 46 PEOPLE WORK IN THEIR LOWEL FACITITY DRUMMING UP ALL KINDS OF IDEAS INVOLVING COLOR. >> WE ARE WORKING WITH MARCH MAKE COMPANIES AND MANUFACTURERS AND PRODUCTS, ENABLING THEM TO HAVE ACCESS TO OUR TECHNOLOGY. MIKE: LOOK AT THAT ONE. THAT’S BRILLIANT. MARIA: HE LOVES THIS. MIKE: IT REALLY IS KIND OF NEAT AND YOU START THINK OF NEW WAYS OF USING IT BECAUSE IT REALLY ILLUMINATES. YOU CAN GET IT DIRECTLY FROM BAMBU WAY ON THEIR WEBSITE AND THEY’RE ALSO WORKING WITH LARGE PAINT COMPANIES. YOU WILL BE SEEING IT. THEY SAY IT ONLY ADDS A FEW CENTS TO THE AVERAGE CAN