The Economic Times daily newspaper is available online now.

    Top Swiss startups scale to India through swissnex

    Synopsis

    swissnex India coaches these early-stage and growth-stage startups on business pivot strategies, product or service localisation, market understanding and access to few handpicked potential collaborators and customers in India.

    startupThinkStock Photos
    swissnex envisions to provide the Swiss startups with the right resources, mentorship, market opportunities and connections to foray into the Indian market.
    swissnex India, an initiative of the Swiss State Secretariat for Education, Research and Innovation, is set to bring technologies and innovations from top-rated Swiss startups to India. swissnex India coaches these early-stage and growth-stage startups on business pivot strategies, product or service localisation, market understanding and access to few handpicked potential collaborators and customers in India. Additionally, the startups receive a soft landing/launchpad capabilities to launch into the Indian market.

    Since its inception in 2013, swissnex India has advised over 600 Swiss startups to adapt and then evaluate their business in India through curated conversations with corporates, academia and investors where applicable.

    A Swiss delegation comprising startups, academia and investors are in India this week to evaluate various business collaborations with the Indian innovation ecosystem. As part of their healthtech initiatives, swissnex India organised the second edition of their flagship program – the Indo-Swiss Healthtech Week. The delegation attended BioAsia 2020 in Hyderabad and is scouting the innovation ecosystem in Bangalore. This includes five healthtech startups – Cellestia, Bottmedical, Noul, ARTIDIS and PeriVision.

    swissnex envisions to provide the Swiss startups with the right resources, mentorship, market opportunities and connections to foray into the Indian market. Swissnex has a partnership with Innosuisse – the Swiss Innovation Agency to create tailor-made market validation and entry for Swiss startups.

    Marcel Hofstetter, Scientific Officer at Innosuisse – Swiss Innovation Agency, said in a statement, “swissnex India is a long-standing partner for the Innosuisse internationalisation camps. The number of applications for the camps in India (second highest figure after the camps in the US) showcases the efficiency and the strength of their network. For most of the start-ups, the coaching provided by the swissnex team is the key success factor of their camp.”

    swissnex India follows the umodel of helping Swiss startups in India by focusing on three phases of the startups’ journey. It includes training researchers, validating the Indian markets for early-stage Swiss startups and scaling market-ready startups in the Indian markets over a sustained timeline.

    How swissnex accelerates the Swiss startups’ journey in India:

    Coaching and contextualisation to help the startups’ market fitment, product/service localisation, cost and pricing strategies, people strategies and balance sheet impact.

    Catalysing collaborations and curating conversations with relevant Indian partners

    Create visibility via handpicked external platforms such as BioAsia 2020 for digital health startups and Bengaluru Tech Summit for deeptech startups.
    The Economic Times

    Stories you might be interested in