Reasons Why Web Hosting Matters For Your Startup

By Eric Hamilton

Mar 06, 2020 03:32 PM EST

Reasons Why Web Hosting Matters For Your Startup(Reasons Why Web Hosting Matters For Your Startup) (Credit: Getty Image)

Starting a small business or startup can be as straightforward as providing solutions for a popular problem.

But if it were that easy, why do so many startups fail?

There's a lot of contributors to a business's downfall but one factor that doesn't get enough attention is the quality of a web hosting service.

Reliable web hosting is critical to any successful website. When you're planning your company's future, the host you choose will have one of the largest influences on its performance. This isn't a "baby boomer" issue, neglecting careful consideration about the right host can make or break your business. 

You wouldn't build your home on quicksand, right? Neither should you build a professional website with a low-quality host.

What's Web Hosting Anyway?

In case you need a refresher, website hosting contains various files stored on a server so your visitors can access it from their device. 

A web host maintains all these files for a fee that can also include security and related services that protect your important files. 

A great web host should be your all-star team behind your startup.

Let's investigate the most crucial ways a dependable web host can make all the difference.

Web hosting services offered by the web host are shared, reseller, cPanel vps, cloud, WordPress, Odoo, Dedicated hosting.

Decrease The Loss of Sales

If your website will generate leads, you're most likely selling products. Imagine if a customer wants to buy your sellable but can't because the website doesn't work?

Your web host should guarantee a "99.9% Uptime" agreement. That means your website should be working 99.9% of the time so transactions can go run smoothly. 

Some startups choose cheaper web hosts but receive less performance that hurts their bottom line in the long run. 

Sensitive Data

Besides personal data such as credit card info and the usual suspects, a whole sort of delicate data is in danger if security is not up to snuff. This is why some web hosts are more trustworthy compared to others because of their advanced security.

Not having to worry about security breaches means more focus on your business.

Bandwidth and Storage

Bandwidth

Bandwidth is a fancy word for the amount of activity your website can handle each month. Although "unlimited bandwidth" is widely offered - just like an unlimited data cellphone plan - it's common practice to throttle down performance when exceeding a certain limit. If you've done your market research, a brief chat with your web host can determine the bandwidth requirement. 

Storage 

Prepare for the worst and overestimate your costs. Isn't that what they all say? 

Storage is a bit trickier to determine because storage varies across web host packages that may include services that a startup doesn't need. 

If a startup will store large files such as videos, podcasts, heavy graphic media and related files, storage plans well above the minimum requirements are probably needed. If a startup relies on visuals more often than not, a web host with eye-catching layouts can differentiate content over its competitors.

Can Your Web Host Scale with You?

One of the most important ways to maintain profitability is determining, "lifetime customer value". This is how much money you can make off your customer over the period they use your product.

Since e-commerce is exploding, whichever web host you choose should have the infrastructure to handle company growth

A Web host that expands with you will most likely expand your audience as well. This isn't to say once you choose a web host you can't migrate to another. You do always have the option to switch, but it's often way easier to select a great host from the start that you can create a mutually beneficial long-term relationship.

Tracking monthly growth using benchmark metrics is another benefit when a startup takes web host services seriously. There's a myriad of benefits listed by passionate entrepreneurs and startups that wouldn't be possible without an efficient website. 

No matter which web host you choose, try your best to integrate your customer acquisition methods with a high functioning website powered by a dependable web host.

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