The Economic Times daily newspaper is available online now.

    Flipkart enters into a partnership with Spencer's Retail to expand essentials business

    Synopsis

    Flipkart’s food and grocery play has been the weakest point since it has been focussing more on smartphones, electronics, apparels and home products. But with the Covid-19 lockdown and consumers preferring to buy groceries and everyday essentials online led to this deal.

    FMCG
    For Spencer’s Retail, which now also owns the premium Nature’s Basket chain, this partnership will help to expand its presence in online sales and become a true omni-channel retailer.
    Walmart-owned Flipkart and Spencer’s Retail is entering into a partnership whereby the Kolkata-based food and grocery retail chain will become a seller in the marketplace for fast moving consumer goods and essentials, a senior industry executive said.

    This is probably one of the rare business partnerships between an e-commerce firm and a brick-and-mortar retailer who otherwise competes against each other, he said. The person said the deal is likely to be signed today and will be announced in next few hours.

    Flipkart’s food and grocery play has been the weakest point since it has been focussing more on smartphones, electronics, apparels and home products. But with the Covid-19 lockdown and consumers preferring to buy groceries and everyday essentials online led to this deal.

    For Spencer’s Retail, which now also owns the premium Nature’s Basket chain, this partnership will help to expand its presence in online sales and become a true omni-channel retailer. The RP-SG Group owned retail chain has been off-late on a partnership spree to ensure home delivery of groceries and essentials having tied up with Uber, Rapido and other mobility fleets.

    Emails sent to Flipkart and Spencer’s Retail remained unanswered till filing of this story.


    (You can now subscribe to our Economic Times WhatsApp channel)
    (Catch all the Business News, Breaking News Budget 2024 News, Budget 2024 Live Coverage, Events and Latest News Updates on The Economic Times.)

    Download The Economic Times News App to get Daily Market Updates & Live Business News.

    ...more

    (You can now subscribe to our Economic Times WhatsApp channel)
    (Catch all the Business News, Breaking News Budget 2024 News, Budget 2024 Live Coverage, Events and Latest News Updates on The Economic Times.)

    Download The Economic Times News App to get Daily Market Updates & Live Business News.

    ...more
    The Economic Times

    Stories you might be interested in