Hyderabad: Rurban initiative helps people get vegetables

Ch Sushil Rao / TNN / Updated: Apr 10, 2020, 14:05 IST

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In what can be seen as a perfect example of rural-urban connect during the lockdown, farmers cultivating vegetables close to Hyderabad are being guaranteed sales and remunerative price while the consumer at the other end is getting them all – at no extra price. By placing an order through the HesaApp, the consumer can get the vegetables and provisions delivered at his home, promise the promoters.

Hyderabad: Rurban initiative helps people get vegetables

Vamshi Udayagiri says nearly 800-1,000 people who have been out of jobs because of the lockdown are now part of this social initiative.

HYDERABAD: In what can be seen as a perfect example of rural-urban connect during the lockdown, farmers cultivating vegetables close to Hyderabad are being guaranteed sales and remunerative price while the consumer at the other end is getting them all – at no extra price. By placing an order through the HesaApp, the consumer can get the vegetables and provisions delivered at his home, promise the promoters.
Presently, the items are being delivered at the door in four zones in the city.

Zone I comprises Gachibowli, Kondapur, Nanakramguda, Miyapur, Chandanagar, Manikonda, Toli Chowki and nearby areas, zone II includes Hi-Tec City, Banjara Hills, Kukatpally, KPHB, Masab Tank, Khairatabad and nearby areas, zone III has Sainikpuri, AS Rao Nagar, Nizampet, Ameerpet, Begumpet, Dilsukhnagar and zone IV includes RTC crossroads, Himayatnagar, Uppal, Vanasthalipuram and nearby areas.

Vegetables are being delivered at the door in four zones in Hyderabad.

The brainchild behind the initiative, Vamshi Udayagiri says nearly 800-1,000 people who have been out of jobs because of the lockdown are now part of this social initiative. “All that the consumer has to pay extra is Rs 30 towards the cost of fuel for the delivery boy,” he said.

About the Author

Ch Sushil Rao

Sushil Rao is Editor-Special Reports, at The Times of India, Hyderabad. He began his journalism career at the age of 20 in 1988. He is a gold medalist in journalism from the Department of Communication and Journalism, Arts College, Osmania University, Hyderabad from where he did his post-graduation from. He has been with The Times of India’s Hyderabad edition since its launch in 2000. He has also done an introductory course in film studies from the Film and Television Institute of India, Pune, and also from the Central University of Kerala equipping himself with the knowledge of filmmaking for film criticism. He has authored four books. In his career spanning 34 years, he has worked for five newspapers and has also done television reporting. He was also a web journalist during internet’s infancy in the mid 1990s in India. He covers defence, politics, diaspora, innovation, administration, the film industry, Hyderabad city and Telangana state, and human interest stories. He is also a podcaster, blogger, does video reporting and makes documentaries.

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