Camping World Stadium is scheduled to hold its 20th college bowl game in December between top teams in the Atlantic Coast and Big 12 conferences. A new title sponsor and a name change means it will be “the cheesiest bowl game in history.”
Cheez-It won title sponsorship for what was formerly known as the Camping World Bowl changing the name of the game to the Cheez-It Bowl for the next three years.
Florida Citrus Sports Director Steve Hogan says the brand is a perfect fit for college football.
“But we certainly hope as proven to be a brand that’s highly active and fun and engaging. And we think it’s going to bring a lot of that to our social channels to the game day experience, game week, and really just all facets of our games.”
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Hogan says the sponsorship does not affect the name of the arena, which remains Camping World Stadium.
But he says the coronavirus pandemic might affect how and when the Cheez-It bowl is played.
“And if that calls for us to be flexible about how the game is played, with fans, with no fans, with a date different than you're accustomed to seeing the post season played all those things are on the table and we're ready for any of those outcomes.”
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More than 4.7 million people watched last year’s game between Notre Dame and Iowa State.
The game will be televised on ESPN.
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