High-end diners ready to serve at home, reinvent themselves to survive Covid blow
Business at organised restaurants have dropped 90% since the lockdown began and may lead to 40-50% dip in overall revenue for restaurants in the current financial year: Crisil
Synopsis
Premium joints are nudging customers to order directly through social media platforms like Instagram, WhatsApp or through phones to woo the customers. Some are customising offerings, tweaking their menu, offering cookery classes on video conferencing app Zoom and even providing at-home catering services.
BENGALURU: Hit by a nationwide lockdown over the past two months, high-end dine-in restaurants like The Table, Masque, Noshi, The Bombay Canteen and Fio, among others, are pulling out all stops to retain loyal consumers. These premium joints are nudging customers to order directly through social media channels like Instagram or via phone and WhatsApp in a bid to recover some part of their pre-Covid-19 sales. Restaurants say more than 50% of
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