Demand for fancy masks up in Haveri

HAVERI: While people are getting accustomed to carrying on life around a pandemic situation, the humble mask is all set to evolve as the latest fashion accessory.
The mask has become everyday wear and is slowly becoming a glamorous addition to outfits. Hence, colourful and different types of masks are attracting people in the market. The trend is a race especially among youths in cities and it is expected to grow once colleges reopen.
Many brands are cashing in on the demand and are making masks not just for daily wear but also for party wear. Youngsters have been searching for fancy masks on e-commerce portals and many of them are buying masks that match their dress. College girls are wearing masks with different designs and colours instead of makeup. Fashion designers too are coming up with trendy designs for people of different ages and gender.
People are buying different masks for daily wear and outings. Most young women and college girls are asking for masks that match their dress. Demand for maks with Polka dots, stripes, zig-zag and other designs is increasing. Currently, we have received good business from fancy masks,” said Ranjan Bhandari, owner of Bhandari Cloth Stores in Hubballi.
Vrushab Jain, who runs a fancy store in Haveri, said the trend of fancy masks will increase after schools and colleges reopen. “Most youngsters are buying fancy face masks from our shop. Sometimes, we face a shortage of masks,” he added. The price of masks ranges from Rs30 to 300.
As the government made wearing face masks mandatory, we are searching for different types of masks. Most of my friends are making such masks, in order to prevent the spread of the pandemic and also look good," said Vidya Bidaragaddi, who is pursuing BSc in GH College, Haveri.