This story is from July 1, 2020

Bihar: Over 23,000 kg Jardalu mangoes booked online

In a bid to help mango farmers and to overcome their problems of marketing the fruit during the lockdown, the state government with the help of department of posts, Government of India, has introduced online booking orders for naturally ripened Jardalu mangoes of Bhagalpur.
Bihar: Over 23,000 kg Jardalu mangoes booked online
Representative image
BHAGALPUR: In a bid to help mango farmers and to overcome their problems of marketing the fruit during the lockdown, the state government with the help of department of posts, Government of India, has introduced online booking orders for naturally ripened Jardalu mangoes of Bhagalpur.
In fact, the Bihar Postal Circle has made an agreement with the department of horticulture, government of Bihar, under the scheme “Baag Se Ghar Tak ( From the orchard to home)”, for logistics of ‘Sahi litchis’ from Muzaffarpur and ‘Jardalu mangoes’, from Bhagalpur and its delivery at doorstep.
People can place order on website—horticulture.bihar.gov.in.
Assistant director, department of horticulture, Bhagalpur, Ajay Kumar Singh said, “Till date, 238.4 quintals (23,840kg) of mangoes have been booked online. Each box will contain 5kg of fresh Jardalu mangoes which will be delivered by a postman at the doorstep of those who have made the bookings.”
“Mangoes are scheduled to be delivered from June 1 to June 20, besides the ongoing online bookings,” Singh added.
Postal superintendent, department of posts, Bhagalpur, Ram Parikhsa Prasad said, “Postmen will deliver the packings under the scheme--Baag Se Ghar Tak--specifically arranged by the postal department and the state government. Online bookings and delivery at doorstep facility will also help cultivators/farmers by earning decent profits in this new market directly. Customers will also be benefitted as they will get good quality fruits at their doorstep at low cost.”

It may be worth mentioning here that since 2007, the unique variety of Jardalu mangoes are selected from Madhuban farm at Maheshi-Tilakpur village under Sultanganj block of Ashok Choudhary by the state government and sent in nearly 2000 boxes to dignitaries across the country including the Prime Minister, President, vice-president, Lok Sabha Speaker, chief ministers across the states among others.
Choudhary said that Jardalu variety of mangoes, grown in Bhagalpur region, is rich in pulp, juiciness, aroma and sweetness. “It got the prestigious GIT tag in 2018 due to its exceptional quality,” he added saying, “This time, as the mangoes are almost mature, it is urgent to get it delivered to the consumers soon as means of transportation are limited due to lockdown.”
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