BMW India is taking steps to ensure its customers can get behind the wheel without a worry.
Bringing the best designs and exceptional power input, all in one car, BMW has been revolutionizing the whole concept of automobiles since its inception. With Unlock 1.0 in the country, our wishlist has been increasing and so has our impatience, as we #JustCantWait to hit the road. BMW is again setting the benchmark for functionality, practicality, and innovation keeping in mind the current situation. BMW India is taking steps to ensure its customers can get behind the wheel without a worry. The pandemic has taught us new ways of living and considering the ‘new normal’, change, and adaptability are important qualities to be embraced by all. Considering this, the premium automobile brand has been a flag bearer of bringing in changes and adaptability to this dynamic environment. BMW India too has hit the reboot button, to adapt to the changes the world is seeing unfold. They have transformed themselves to keep pace with the changing tides. With the changing needs of customers, it's imperative to drive down this path. Open roads and unexplored terrains are no longer far, and owning a BMW is not just a dream. The customer-centric brand has made the process of owning a Beamer more convenient, hassle-free, and seamless for its patrons. A fresh start and a new road ahead BMW has always kept its priorities straight in favor of its customers. A brand that is truly customer-centric brings the future of mobility and transparency with its redesigned logo. The famous roundel is getting a redesign for just the fifth time since its introduction in 1917. In essence, the basic shape remains the same along with the iconic blue and white colors, but there are subtle changes that come alive when you look at it closely. The outer ring is now clear from the previous black color and the font that spells out BMW is a new retro font.
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With this logo, BMW radiates openness and clarity. The new transparent version of the logo invites its customers more than ever to become a part of the BMW world. The new brand design is geared to the challenges and opportunities of digitization for the brand.
Along with this, BMW India has also released its newest campaign #JustCantWait. It beautifully captures people's sentiment of wanting to get back on the road and do the things they love. It’s BMW’s first communication campaign in India to reflect the new brand design.
#SheerDrivingPleasure is now closer than ever To make the experience of driving, a ‘sheer pleasure,’ in this new COVID reality, BMW has announced the roll-out of their extended care+ services for customers’ uninterrupted joy, walking that extra mile to make the user experience even more convenient.
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Easy start plan BMW India has strengthened its promise of spreading joy to its customers. BMW Financial Services has launched a new ‘Easy Start’ financial offer with a host of benefits that make it easier for customers to own a BMW of their choice. ‘Easy Start’ plan facilitates the customer’s purchase decision by bringing down the cost of ownership both in the starting period as well as in the long-term. This offer has given its customers the ease of ownership as one of the most important features of it includes up to 40% lower equated monthly installments for the first 2.5 years (than the standard offer). Combined with a provision of 0% down-payment, this is extremely beneficial as customers’ financial commitment remains very low for a significant period. Moreover, at any given point in time, the customers have absolute freedom to restructure the loan at zero charges as per their requirements and convenience.
Ms. Kathrin Frauscher, Managing Director and Chief Executive Officer, BMW India Financial Services said,“ The special offer has been designed to address possible apprehensions arising due to the economic impact of coronavirus and provide more space for liquidity during an uncertain time. Unmatched benefits like lower monthly installments over the first few years as compared to standard loans, low rate of interest, zero cost of part-payment or restructuring ensure that the initial cash outflow is low while there are more savings overall. In short, with the ‘Easy Start’ plan, our customers don’t have to wait anymore to take home their dream BMW.”
Advanced Hygiene Package BMW Group India has transformed all facets of its businesses leveraging new age digital technologies to better serve its customers in the comfort of their home. BMW Group has introduced advanced hygiene packages. These hygiene packages are a combination of high-quality premium care products that work together. As the name suggests, these hygiene packages create a safe environment for the protection of occupants. All materials in hygiene packages are optimally tailored to care for the valuable materials in the car and clean them gently ensuring longevity. There has been no compromise in the services provided by the brand as the best-in-class BMW beauties deserve the best-in-class services.
BMW Contactless Experience The contactless experience introduces customers to a new way of exploring, experiencing, and owning a BMW without the need of visiting an authorized BMW dealership facility. With this, the customers can virtually go through the fascinating range of BMW products, its services, and all the available finance options. The users can also personalize their preferred BMW models and ask real-time questions from expert technicians and dealer representatives.
Not just this but the users can also get a 360° virtual view of vehicle exterior, interior and discuss other features with sales consultants. This experience also allows customers to choose a convenient date and time, type of service required, and confirm vehicle pick up and drop details. While sitting at home, you can get your car serviced. The delivery of the car will be taken care of, keeping in mind all aspects of sanitisation. BMW contactless experience can also assist consumers to explore and buy BMW pre-owned vehicles.
The ‘sheer driving pleasure’ is just one click away and you can get closer to what you love, no matter where you are. If you also #JustCantWait to explore new roads, watch the sunrise, go for long rides with your loved ones, you can click hereto bring joy to your heart.
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