If You've Got It, Flaunt It: Diamond-Studded Face Masks Go Viral in India

Diamond traders in Surat, a city in the Indian state of Gujarat, the world's largest diamond cutting and polishing centre, have designed diamond-studded face masks, priced between $1,329 and $5,319 (INR 100,000 to 400,000).

The masks have been prepared especially for couples who are getting married amid the pandemic. "These masks will prove to be very helpful, especially to make the wedding look different," the Twitter post said.

The video shows a few women wearing the masks in order to showcase them to the public. The diamond jewellery store attendants can also be seen with the blue cloth masks, which have diamonds studded as embroidery.

​However, netizens found these masks amusing. While some have claimed that the masks would make people easy targets for thieves, others called it a publicity stunt.

​Earlier, a resident of the Indian state Maharashtra got a custom-made gold mask worth $4,000 that turned heads on social media. The man had told Sputnik that it was his love for gold that compelled him to wear a mask crafted from the precious metal.