Introducing Reseller News Advance

Reseller News has announced the launch of Advance, a centralised editorial resource designed to help partners access forward-looking content as the New Zealand market attempts to reposition for growth.

Delivered on-demand via a dedicated editorial section housed within Reseller News, the platform will facilitate channel collaboration through access to real-time, relevant and local analysis, complemented by virtual events and research.

Despite ongoing Covid-19 challenges - triggered by the uncertainty of lockdown measures, government stimulus packages and customer budgets - partners are seeking to move the conversation forward to focus on short- to medium-term priorities.

Hence Advance, launched with the aim of helping partners search for pockets of opportunity - and revenue - in the months ahead.

In a market filled with pandemic post-mortems looking back on lessons learned, Advance will instead assume a progressive position within New Zealand, offering a forward-thinking but realistic approach to kick-starting ecosystem momentum. This will be delivered through a series of in-depth partner interviews and virtual events to assess on-the-ground customer sentiment, appetite for investment and revised priorities in 2020 and beyond.

Key Kiwi partners profiled upon launch include Hamilton-based Company-X, in addition to Acquire, Lexel Systems and Umbrellar, as well as Imagetext and Total Utilities.

Advance also represents a natural transition from Covid-19 Central, launched by Reseller News in early April to help partners navigate the early weeks of the pandemic.

Spanning both technology and business, Advance will offer in-country and regional insights specific to Australia, New Zealand, Southeast Asia and India markets - reflecting IDG's role as the leading independent channel voice across Asia Pacific.