Most of the people in this pacing world think that “what if I have my own digital shop where I can sell my products”. Having an online store and selling products seamlessly enable freedom to work on something which gives them a real joy.
Despite having an enthusiasm for starting a new business sometimes drive individuals to never taking action as they fear losing a high amount of money they invested in their e-commerce theme store.
You have already read the title about starting the e-commerce business at just $100. You might probably be thinking that I am bluffing but I am not.
What basically happens to those people who are demotivated with their idea of getting started with an e-commerce store?
- Don’t have any idea of what to sell
- Fear of failing and losing all the money
- Started business under peer pressure and now don’t have a unique strategy of what to do next
Does this sound relatable? Don’t worry we are here to motivate you and provoke you and endorse you with the idea you have in your mind but frightening to get it out of your mind.
Before you begin with your e-commerce store, you should have a very important thing to start the business. And that thing is called your Product.
We will go on a step-by-step process, therefore, you can understand better what we are trying to say to you and we will assure by the end of this article will make everything feasible for you.
Your Product
No matter how much unique theme you select or make a fully responsive theme or eye-catching logo and select the best domain name. Without product, all these things remain a barren digital store.
Your product is solely part and that’s why customers visit your store and buy your product. Other things are secondary if you don’t have a product idea then, all these things are useless.
How long will you survive in this market is based upon your product & its demonstration. Usually, people rely on purchasing standard things from e-commerce stores. Well, this stuff may cost you more than your budget unless you chose “phone case” or “decorating stuff” and so on. If you still feel not good then you can check Google Trends. It will show you how much people are interested in this stuff moreover, it also shows in which region it’s most popular among the people.
This tactic is a fundamental aspect for you. You can also get your targeted audience from here and also get the idea about in which part of the country you need to promote your product more.
Speaking of which this process will cost you nothing. This process is captivating and understandable for you. So if you have a product idea in your mind then come here and check your product. In return, you will get everything from nothing.
The secondary process list has started from here. Don’t get lost anywhere, keep up with us easily.
Your Platform
One of the most crucial and debatable questions among the fans of CMS and SaaS. This debate has no end. Why would someone pick up CMS or why would someone pick up a serverless or traditional SaaS option? We are not here to clarify what is better for you and we are not gonna dig a never-ending hole of these platforms.
In the past few years, we have seen a lot of e-commerce platforms growing exponentially. SaaS is basically one of them. In contrast, it provides you to launch your digital store faster. It has less set up to set your digital store online.
SaaS has one of the top prominent examples. The king of the SaaS platform Shopify theme Website. This platform smells like it smells like people. It exactly provides what they need the most in the theme. Shopify doesn’t need more customization process. If you are thinking it costs you a lot. Well, it probably cost you nearly $50. I know what you are thinking about other support like Theme, plugins. For Instance, a company like Webibazaar Templates offers free Shopify themes to support & empower entrepreneurs.
On the other hand, if we set our horns on self-hosted CMS we have two biggest platforms in the house. We are talking about Magento and Woocommerce. Both platforms are more popular among new business entrepreneurs. We probably don’t allow you to talk about other platforms since we introduced you to $100.
Magento has been around on the internet for a decade. This platform is so popular among the developer’s community. This platform undoubtedly costs you higher as it’s not for everyone conversely, in return, you will get a protean store for yourself.
Whereas WooCommerce is easy to install, develop, and get ample of free plugins and WooCommerce Themes Website as well. Since WooCommerce is run on WordPress the development has become so cheap and easy for developers to add extra stuff to the store accordingly.
However, both platforms required a hosting company before getting into the league. You can dozens of hosting companies nevertheless we are personally recommending you hostinger.com and ecwid.com the rest is on you what you chose for you. Besides, hosting will cost you $10 to $30 per month which is quite cheap for any hosting service you get on the internet.
Your Domain
You have your product, market, targeted audience, e-commerce platform, and hosting. Now it’s time for Domain. You need to get the domain in order to get a flood of customers on your web-store. However, I might sound improper to you but domain name can be good for once if it wouldn’t choose wisely then it really hurts like a pin in your feet.
There is a really bad misconception about a domain name. Individuals are kept saying that domain names should be more relevant to keywords which helps them to get customers easily. Well, it is kind of hard to explain in the context. I have an idea to describe this situation warmly. If we take an example of Nike then what is Nike? A brand sells shoes & other things. Nike’s official domain is www.nike.com it represents the whole products of it. What if they decided to use this as a domain bests-shoes.com? It sounds so cringy, isn’t it? You decide what sounds better and the exact same thing applies to your domain. Do the keywords sound good or your brand name sounds good to you.
However, keep your domain name unique and short too. Because you are paying for that and these changes will become your brand’s identity forever.
In the term of domain companies, everyone usually selects godaddy.com or domain.com in order to get the best service and embed support from these companies. Though there are tons of other domains company’s too you can select them too as per your requirements.
Your Store’s Branding
We would say that your store’s branding is so important means we really mean it. Everyone in this world who has an e-commerce store is basically every day going through a branding process. It doesn't matter how gigantic the firm it is. You have to build an image of your company that looks professional forever. Gigantic firms are spending money on this process, whereas you are in our budget so you have to do this on your own.
Inspiration - all you have to do is endeavoring moreover, going through and checking design & branding websites. Look out for current trends of design, color combinations and tutorials and tips that will help you to understand this term in a better way.
We suggest you start your inspiration journey from the prominent platform on the internet - Pinterest. And then, you can go to 99design.com and you can also go to looka.com for logo designing and creating a proper brand identity. These are the only external platforms for you, therefore, you can only get a piece of an idea about what sort of things are in the trends now. What’s internal process is to build a logo and your brand identity.
We know what software comes into your mind when you ponder about designing - Photoshop. Besides, who has that much time to learn and gain knowledge about Photoshop? No one. However, if you want your designing work done without gaining skill about photoshop then you could hire a logo designer from Fiverr.
You can get your logo from the very best freelance designers which can possibly cost you around $5. You’ll get the idea when you see their gigs. We think it’s the easiest way to hire any designers and get your work done.
Marketing Your Store
One of the most prominent & essential parts you’ll ever do for your business. This part is the key-feature to reach out to your customers.
Content Marketing
Consider this part as your daily routine. Writing something about your brand & product is a significant part of your marketing strategy. To gain the attention of your customers you share your industry related knowledge & about your product in the form of blog posts or articles. There are ample of guest-blogging websites available who invite people who have such enthusiasm to share their experience with their users. Guest-blogging is the simplest way to stay in the loop and be in the market for the very long term. If you have the potential to write something then find blog owners and start pitching ideas for your blog post.
In addition to guest blogging, many prefer medium.com. It has been said that it’s a very ingenious and great platform to release your content. Although, it has a very large scale of daily users. We’d probably suggest you go on there and start publishing your blogs or articles.
Social Media Platform
You already have many ideas about social media. It is the kind of digital world where you can find every type of person there and you can also target those customers who weren't on your list when you started to target your actual audience. Millions of people are using social media on a daily basis now it’s your turn to introduce your brand to customers on a daily basis by posting on a regular basis. You will also find customers who would ask you about which e-commerce are you using? Reply to them with kind-heart. You can say you have built your store on the Popular PrestaShop Templates website.
Since Facebook has introduced video content options. Apart from Youtube, you can also share 5-minute long videos on Facebook. Don’t ever push back yourself when you make some unique post on your social media handle. People love it when your product post is related to movies, cartoons, or one of the most trending themes MEME. find out with these types of posts what users like and then keep up with that strategy.
SEO (Search Engine Optimization)
A highly rough misconception about SEO is it is easy. No, it’s not easy and it’s not what you think. SEO is a prime aspect of your website or digital store. It makes you appear on the top of every search engine unless it’s well structured enough. To get more traffic on your digital store you have to follow some structure and by those roots, you will get what you were seeking.
You, Will, See Some RoadBlocks In your Journey
You have just introduced your product and your brand as well. Now it’s time to sell it to your customers. How can you convince them? Well, you successfully convince them about your products though you will still find some folks saying that your product has nothing fancier in look. Besides, since you are working on a budget and believe in the quality of working and not so much in fancy decorations.
Always remember that not everything is perfect in this world. We already said that you have to find your targeted audience first and then, improve your product in a better way. This is a root to make something revolutionary. That’s all that we wanted to say to you.
Author BIO
Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Template. Specialized in Creative Content, Digital Marketing Ideas and helps e-Commerce stores for branding on the digital platform.
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