Canadian cannabis company Fire & Flower Holdings Corp. said it has launched Revity CBD, a wellness-focused CBD product private label brand.
The company's subsidiary, Fire & Flower Inc., is a licensed cannabis retailer that owns or has interests in cannabis retail store licences in the provinces of Alberta, Saskatchewan, Manitoba, Ontario and the Yukon territory.
The company expects Revity CBD will be available in Fire & Flower stores in the province of Saskatchewan starting on Friday, August 14, 2020.
"Fire & Flower has identified key consumer insights that has led us to launch a health and wellness focused product brand in the underserved market of regulated CBD products. We have focused on launching this product in the province of Saskatchewan and will look for opportunities to expand the brand both across Canada and internationally, as new markets emerge," said Trevor Fencott, Chief Executive Officer of Fire & Flower.
Fire & Flower said it intends to focus on this market due to its favorable supply chain that allows for private wholesale distribution through its wholly-owned distribution business, Open Fields Distribution.
The health and wellness-focused brand will initially offer CBD oil product formats through Fire & Flower's commercial arrangement with licensed cannabis producer, WeedMD.
WeedMD will manufacture, package and ship Revity CBD products to Open Fields Distribution as well as Fire & Flower. Fire & Flower expects to add more products to the consumer offering in the coming months.
In July, Fire & Flower said it received the approval in principle or AIP from the Liquor and Cannabis Regulation Branch or LCRB of the province of British Columbia for two cannabis retail stores located in Vancouver, British Columbia.
The company noted that receiving the AIP marks one of the final steps required for licensing cannabis retail stores in the province of British Columbia and paves the way for the company to enter into this new market.
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