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Business News›Tech›Internet›How desi Youtubers are using India's social landscape to their advantage
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    How desi Youtubers are using India's social landscape to their advantage

    So far, the programme has garnered a whopping 1 billion views on YouTube.

    Synopsis

    These videos, mostly comedy or drama genre, leave the popular comedy channels that focus on an English-speaking, urban audience far behind in subscribers. Khandeshi Movies, for example, has racked up 19.6 million subscribers with just 135 videos.

    Chotu ke Golgappe is tangy and even has an aftertaste. The YouTube video showcases the antics of the protagonist using his wits to take over a golgappa stall and his experiences thereafter. Some people might term the comedy loud. But YouTube honoured it for being the top trending video in India in 2019. So far, it has garnered a whopping 1 billion views on YouTube. Reaching a billion views is something to be proud of, especially for a video made
    BY
    ET Bureau
    12 mins read, Last Updated:
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