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    Automakers pin demand hopes on festive season, govt intervention

    Rising personal mobility needs have helped passenger vehicles and two-wheelers reach almost 90- 95% of the pre-Covid sales.

    Synopsis

    Passenger vehicle sales are making a slow but steady come back. But the market share positions of automakers are in a flux.

    Automakers, heavily bruised by Covid-related lockdowns, are pinning their hopes on the festive season and a government intervention to spur demand as the economic fundamentals remain weak. Despite the Covid fears, Korean carmakers Hyundai and Kia are aggressively trying to grab a bigger share of the market by nudging aside Japanese stalwarts and home-grown big players Tata Motors and Mahindra. Rising personal mobility needs have helped passenger
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    The Economic Times