Havells enters the refrigeration segment through its consumer durables brand Lloyd

KOLKATA: Havells-owned consumer electronics maker Lloyd is entering into refrigerator and dishwasher segments which would complete its portfolio of a complete white goods manufacturer.
The company is venturing into these segments before the festive season which is the biggest shopping period for home appliances in the country, said Lloyd CEO Shashi Arora.

He said Lloyd will have a complete range of products, right from entry-level direct cool refrigerator models to frost-free and side-by-side units priced from Rs 10,000 to Rs 85,000. For dishwashers, the company's range will start from Rs 22,000 onwards.

"Since we were already present in AC, LED TV and washing machines, an entry into refrigerator and dishwashers will make the brand a complete consumer durable company," said Arora.

The refrigerator market in India is worth around Rs 25,000 crore with around 30% penetration level right now. By volume, direct cool refrigerators are 70% of the market while 30% are frost-free. By value contribution, direct cool is 60% and balance is frost-free range.

Lloyd will be manufacturing the entire refrigerator range in India through a third-party manufacturer even though the products have been designed in-house. The dishwashers will be imported since there are no local manufacturing capabilities yet.

Lloyd last fiscal clocked Rs 2,000 crore sales and expects the addition of these two categories will boost revenue significantly.