Deoria’s jhalar, jhoomar challenge Chinese monopoly with a finesse

GORAKHPUR: This Diwali, indigenous products are strategically decimating the Chinese sway over the market and piloting the state towards Local for Vocal, Aatmanirbhar Bharat and Mission Shakti.
Amidst a boycott call of Chinese products, Deoria’s ‘jhalar’ and ‘jhoomar’ are creating space not only in the local market, but also abroad, powered by chief minister Yogi Adityanath’s one district one product (ODOF) policy.Entrepreneurs Vivek Singh and Puja Shahi have scripted success stories under the project.
IIT alumnus and CEO of VS Energy Technology, Vivek Singh is leading an ODOP revolution in UP and Uttarakhand villages with his buyback policy. “I dreamt of bringing Indian products in the market and challenge Chinese import. So, I began training people in villages of Deoria and Gorakhpur and provided raw material for mobile chargers, jhalars, LED light decorative items, cow dunk lamp and bought them back. In 2018, the chief minister of Uttarakhand allowed me to train people in the state.
During lockdown, I spoke to chief minister Yogi Adityanath and working on his suggestion, I opened employment opportunities to migrant workers. Some of them set up shop, some opened factories and others worked under our buyback policy. During Kumbh, the chief minister allowed me to open a stall and I trained 500 women and they have all begun earning.”
“Now, I have a factory at Noida where I am training workers from Deoria, Gorakhpur and Prayagraj. We are competing with Chinese and planning to further lower the price of our goods if we get government funds to install more machines,” said Vivek Singh about the situation.