On World Internet Day, Twitter maps the history of its custom emojis

#MakeInIndia is first non US based brand to get @Twitter emoji promoting India as a global manufacturing hub @jack pic.twitter.com/GHA28whCRC

— Twitter India (@TwitterIndia) November 4, 2015

Since then, Twitter has introduced over 300 India-centric custom emojis to mark festivals, elections, popular sporting events, the birthdays of cultural icons and even the anniversaries of landmark Bollywood films.

In 2016, the platform saw its first custom emoji activated by clicking on a hashtag in an Indian language. The animated red and orange diya, introduced on Diwali that year, was also the platform’s first-ever crowdsourced emoji. Thousands of Indians participated in a 48-hour Twitter poll to choose the colour of the festive lamp.

Last year you shared your festive moments on Twitter w/ our 1st #HappyDiwali emoji. We're bringing the diya back this year & need your help! pic.twitter.com/Ve1rNAS2Qk

— Twitter India (@TwitterIndia) October 25, 2016

The platform now has custom emojis for a wide range of Indian festivals, including Ganesh Chathurthi, Eid, Vishu and Guru Nanak Jayanti. Twitter also launched an emoji depicting Babasaheb Ambedkar in April 2018, to mark the occasion of Ambedkar Jayanti.

Given the popularity of sports in India, it is unsurprising that 43 per cent of all custom emojis on Twitter have been inspired by popular sporting events like the IPL and FIFA. The first custom IPL emoji was introduced in 2017, along with personalised emojis depicting 30 popular players.

Unlock #WWC17 captain emojis as part of our unprecedented coverage of the women's game with @TwitterSports!

More ➡ https://t.co/zomBtgHTbf pic.twitter.com/MuDENmsF0u

— ICC (@ICC) June 24, 2017

But Indian popular culture, too, is finally having its moment in the sun. Over the last few years, Indian Twitter has witnessed massive growth in conversations around movies, TV, music and lifestyle, which is why around 11 per cent of the custom emojis launched on the service are around entertainment.

The Ranveer Singh and Vaani Kapoor starrer ‘Befikre’ was the first Hindi film to get an emoji in 2016. The Indian TV show ‘Bigg Boss Season 10’, too, got an emoji depicting its classic ‘eye’ logo that year.

We are excited to launch the first-ever special emoji for @BiggBoss this season! Tweet with #BB10, #BiggBoss & #BiggBoss10 to get the emoji pic.twitter.com/dmBNhvuvpI

— Twitter India (@TwitterIndia) October 16, 2016

This year, Dilwale Dulhania Le Jayenge (DDLJ) became the first Indian film to receive a custom emoji to commemorate the silver anniversary of its release. The emoji, a cow bell, could be activated using the hashtags #DDLJ, #DDLJ25, #25YearsOfDDLJ, and #DilwaleDulhaniaLeJayenge.

Ao, Ao…we're celebrating 25 years of one of Hindi cinema's all-time great romances with a special emoji. Ring a cowbell? Tweet with #DDLJ, #DDLJ25, #25YearsOfDDLJ, #DilwaleDulhaniaLeJayenge and #डीडीएलजे. pic.twitter.com/zXDyaoBqGH

— Twitter India (@TwitterIndia) October 20, 2020

Several product launches and brand campaigns have also been undertaken on the platform. The first brand to get an emoji was Maruti Nexa in January, 2017.

The day is finally here! #Ignis unveils today at the unique launch concert, Ignis Electronation! Visit https://t.co/ZMKcp0CIYX pic.twitter.com/GTN7juBmYe

— Nexa Experience (@NexaExperience) January 13, 2017

A number of Twitter’s custom emojis released this year were related to the ongoing coronavirus pandemic. Of these, the ‘stay at home’ and ‘gratitude’ emojis were used widely by Indian users.