4 Local Marketing Tips for Small Businesses

Growing companies must connect with their customers!

Staying in touch with your target market's needs and expectations is mandatory in growing your business. Photo: Pexels

(SALEM, Ore.) - Location matters in business. Despite the rise of the Internet and the numerous tech advancements that have allowed for the development of e-commerce, small businesses still need to have a good relationship with customers in their communities.

Indeed, local support can be key to the growth of a new company. As such, businesses should take steps to engage with local customers and to build a loyal customer base in their geographic area.

To that end, here are four marketing tips that growing companies can use to connect with local consumers.

You’ll want to keep this list handy to help your company reach its annual goals moving forward.

Traditional Marketing & Advertising

Like any form of marketing and advertising, it’s important for businesses to conduct market research before they launch a traditional marketing/advertising campaign.

Targeted Digital Marketing

One very popular way to do this is to create pay-per-click ads on a platform like Google and restrict those ads to a predetermined area. Additionally, some businesses may be able to include their city or state location within long-tail keywords.

Create Localized Content

This can take many forms. A car repair shop in Detroit would be well-advised to write a blog about protecting a car’s engine through a cold winter.

Alternatively, a marketing company in Miami may decide to write certain social media posts in Spanish. Regardless of where your business is located, embracing local foibles in your marketing and advertising content can prove to be a very effective strategy.

Hold a Forum

The good news is that progressive companies can answer these FAQs in an open-forum session –– either online or in-person at a conference. By directly addressing local customer concerns, your business can gain the trust of key consumers and begin to build a positive reputation in the community.

Bottom line: Don’t ever be afraid of a little transparency!

Source: Salem-News.com Special Features Dept.